Choose A Fashion Brand That Is Worn By Your Peers And Discuss Why That Image Of That Brand Appeals To The Values Of The Group.what Discourse, Myth And Ideologh Are Communicated And What Lifestyle Does The Brand Promise To Provide?does It Succees, And Why?

Levi s advertisers play a major part in formative consumers set direction , mental disposition and attitude . there are a number of ways of understanding what communication , myth and ideology Levi s communicates and what lifestyle it promises to provide . Levi s jeans serve underlying types of fly the coop , the hearty and the cultural (O Sullivan et al . 1998 . The material function of Levi s jeans is to meet the needs of warmth decency , comfort , and so on , and so forth . The cultural function is bear on with meanings and rates : Levi s jeans can be used by the consumer to make water meanings of self , of well-disposed identity and social relationshipsThe absence of social differentiation in Levi s jeans gives one the liberation from confinement and durance to be oneself (and , I suppose , in extraordinary case s , to stop oneself from plenty , which certainly , points to a valid paradox that the craving to be oneself leads one to wear the same clothe as everyone else , which is further a specific example of the paradox deep coordinate into American (and Western ideology that the most astray held value relating to a community as a unit of measurement is that of individuality .

The longing to be oneself does not mean the passion to be at heart different from everyone else , nevertheless quite to broadcast individual differences within communal allegianceAnother group of meanings Levi s sends cantered on somebodyal force back ruggednes s , activity , physiological characteristi! cs of a person . These meanings , again , are endeavours to deny class differences : the physical humor connoted by Levi s jeans allows the middle-class students to place themselves in a variant with a highly selective set of meanings of physical labour (its sense of self-importance and its state of being amentiferous , but of course not its subordination and exploitedness Levi s jeans were and...If you want to pick up a full essay, order it on our website: BestEssayCheap.com

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